Skip to content

You are using an outdated browser

Internet Explorer is not supported by this site and Microsfot has stopped releasing updates, therefore you may encounter issues whilst visiting this site and we strongly recommend that you upgrade your browser for modern web functionality, a better user experience and improved security.

Upgrade my browser
BrightVibes told our story in a unique manner which caught Upworthy's and Zappos' attention. Thanks to BrightVibes, our non-profit received additional exposure and helped us receive a substantial donation from Zappos. Thanks to this collaboration, we've been able to support several families on their journeys.

Kevan Chandler - Founder We Carry Kevan

Upworthy x Zappos

Upworthy is an editorial and social media brand that shares the best of humanity with the world. Through positive storytelling they've built a community of 16M followers. We've been collaborating for years and they approached us for a joined branded content promotion with Zappos, featuring one of our videos.

Learn more

Challenge: Support Branded Content Collab with Zappos

Upworthy – a media brand and BrightVibes partner – celebrated for spotlighting humanity’s finest moments,  approached us for a co-branded content promotion alongside Zappos, showcasing one of our compelling videos.

 

Solution: License of BrightVibes Original Video

We licensed our independent BrightVibes video production, showcasing an exclusive interview with We Carry Kevan’s founder, Kevan Chandler, to Upworthy as part of Zappos’ #DoGoodChallenge. Upworthy shared our video on its Instagram account, along with a compelling Zappos branded call to action encouraging its followers to spend more time outdoors.

 

Impact: Zappos Brand Engagement & Support for We Carry Kevan

Our partnership has yielded significant results, including 480k views on Upworthy’s Instagram, increased brand promotion, and engagement for both Zappos and the non-profit We Carry Kevan. Furthermore, this collaboration spurred a generous donation from Zappos to We Carry Kevan, enabling them to assist numerous families in their journey by providing custom-made backpacks for carrying their loved ones.

 

View this post on Instagram

A post shared by Upworthy (@upworthy)

 

Explore Other Cases

Let's connect and collaborate

We are passionate about collaborating with wonderful organizations and initiatives that truly make our world a better place. Check out our case studies by clicking on the logo of brands we've helped amplify their impact.

GET IN TOUCH

Collaborate with us to increase your organization's impact through storytelling and audience engagement.

Contact Us