Challenge: Increase Reach, Innovate in Storytelling
Help Fairphone reach a new, broader audience and help tell their story in a condensed, easy-to-understand way. In addition, inspire Fairphone’s content team how to tell stories in a different way.
Solution: Series of 3 videos in 3 languages
We created a series of three video concepts. Firstly, one video highlights how Fairphone is changing the electronics industry by being the first to introduce leading sustainability and social features. Secondly, another video focused on the Right To Repair, and the third one featured a new perspective on consumerism. Lastly, the videos were published simultaneously on BrightVibes, relevant BrightVibes partners and on Fairphone’s channels.
Impact: overachieved targets and set new standard
We overdelivered on the targets set by Fairphone. Overall, our videos reached 630k people and generated over 16k link clicks to their website. All in all, the engagement indicators expressed 98% positive sentiment. In addition, our Fairphone Firsts video is set as the company’s hero video on its Youtube channel and is used for onboarding of its new employees.