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DSM - Brighter Lives For All

DSM, dsm-firmenich since May 2023, was a global, purpose-led leader in health and nutrition, applying bioscience to improve the health of people, animals, and the planet to create brighter lives for all.

We could not have foreseen the tremendous positive impact of our collaboration with The Ocean Cleanup and BrightVibes. It resulted in one of our most successful organic social media campaigns, and it turned out to be the start of multiple, purposeful projects in which we collaborated with BrightVibes.

Andre van der Elsen -dsm-firmenich Communications Team Lead EMEA

Challenge: Tell The World About DSM’s Positive Impact

After the tremendous success of our collaboration with DSM and The Ocean Cleanup, DSM asked us to help amplify the positive impact they have in an authentic manner to a global audience.


Solution: Series Of Authentic, Contagiously Inspiring Videos

We enhanced the visibility of DSM’s alliance with the non-profit The Ocean Cleanup (TOC) in an unprecedented manner through a high-production value portrait of the TOC’s founder Boyan Slat. We also showcased DSM’s global impact through stories of individuals transformed by its innovations. From nourishing South African children to upcycling fishing nets into sustainable surfboards. Furthermore, we honored the legacies of scientific trailblazers like Rosalind Franklin and John B. Goodenough, whose groundbreaking discoveries have enriched our world. Check out some of the videos below.


Impact: Global Viral Success

The viral video campaign for The Ocean Cleanup achieved remarkable results, generating millions of views, watch time, and engagements. It also led to a deeper partnership between DSM and TOC, with DSM’s former CEO joining TOC’s Advisory Board. Five of the six other projects, fueled by contagiously inspiring video stories, surpassed set objectives, demonstrating the power of storytelling to drive meaningful change.

We are passionate about collaborating with wonderful organizations and initiatives that truly make our world a better place. Check out our case studies of brands we’ve helped amplify their impact. Or even better; reach out to