Challenge: Tell The World About DSM’s Positive Impact
After the tremendous success of our collaboration with DSM and The Ocean Cleanup, DSM asked us to help amplify the positive impact they have in an authentic manner to a global audience.
Solution: Series Of Authentic, Contagiously Inspiring Videos
We enhanced the visibility of DSM’s alliance with the non-profit The Ocean Cleanup (TOC) in an unprecedented manner through a high-production value portrait of the TOC’s founder Boyan Slat. We also showcased DSM’s global impact through stories of individuals transformed by its innovations. From nourishing South African children to upcycling fishing nets into sustainable surfboards. Furthermore, we honored the legacies of scientific trailblazers like Rosalind Franklin and John B. Goodenough, whose groundbreaking discoveries have enriched our world. Check out some of the videos below.
Impact: Global Viral Success
The viral video campaign for The Ocean Cleanup achieved remarkable results, generating millions of views, watch time, and engagements. It also led to a deeper partnership between DSM and TOC, with DSM’s former CEO joining TOC’s Advisory Board. Five of the six other projects, fueled by contagiously inspiring video stories, surpassed set objectives, demonstrating the power of storytelling to drive meaningful change.