Bloomberg Philanthropies

Challenge: Amplifying Impact Through Storytelling

Bloomberg Philanthropies, renowned for its commitment to funding transformative projects, sought to elevate the visibility of its initiatives. An exceptional opportunity presented itself to leverage the power of storytelling during their annual CityLab Conference held in Amsterdam. The goal was to showcase the far-reaching impacts of their work in a compelling way.

Solution: Crafting Compelling Narratives Through Exclusive Content

We embarked on producing two standout features. Our approach combined in-depth interviews with key figures: David Andersson, discussing the impactful Asphalt Art Initiative, and Amir Nizar Zuabi, shedding light on the ‘Walk with Amal’ project. These conversations, intertwined with a handpicked selection of existing footage from Bloomberg Philanthropies, allowed us to weave stories that resonated deeply. Distributed across BrightVibes’ channels and extended network, these narratives reached and engaged diverse audiences, both broad and niche.

Impact: Reached New Audiences

Our collaboration significantly expanded our reach, generating thousands of engagements and over 100,000 views. A notable boost came from LinkedIn, where Marco Te Brömmelstroet, the Academic Director of the Lab of Thought and Board Member of the Urban Cycling Institute, shared our video with his 125,000 followers. This audience, highly relevant to the Asphalt Art Project’s mission of enhancing city safety, livability, and aesthetics through street art and installations, helped amplify our impact and connect with a new, engaged audience.