Challange: Raise Awareness In New Regions
The Earthshot Prize asked us to reach new international audiences, especially in Spanish-speaking countries.
Solution: Edit & Multi-lingual Distribution Of Original Edits
Our team produced two compelling 2-3 minute videos highlighting Earthshot finalists from Latin America, suitable for distribution across all BrightVibes channels and those of our valued partners. To amplify our reach and impact within Latin America, we strategically partnered with Bioguia, a renowned media platform boasting an impressive following of 1.4 million on Instagram.
Impact: Huge Reach & Positive Engagement
Our video campaign has generated a remarkable impact, reaching over 1.9 million people, prompting 18.9k link clicks to The Earthshot Prize website, and a total of 36k engagements, and over 400k minutes watch time. Notably, over half of the reach stemmed from Spanish-speaking countries, primarily in Latin America. The sentiment of the reactions and comments has been overwhelmingly positive.
