Turning degraded land into forests sounds impossible, right?
- Sustainable Planet -
- 4 mins -
- 1,265 views
Challenge: Elevating the Green Challenge to Global Prominence
For 15 years, the Dutch National Postcode Lottery spearheaded one of the globe’s most prestigious competitions, awarding €500,000 to innovative entrepreneurs who masterfully blend sustainability, entrepreneurship, and creativity. Our mission was to amplify this initiative worldwide, attracting potential innovators to participate and providing winners with a global platform to showcase their achievements.
Solution: Crafting Engaging Single-Narrative Stories
Employing a strategic approach, we developed captivating single-narrative videos that spotlighted previous winners. These stories not only highlighted their innovative solutions and the significant impact of winning the Green Challenge but also featured a compelling call to action for social entrepreneurs to join the fray. Over various editions, we spotlighted two to three winners across different categories, creating authentic and emotionally resonant content designed for widespread sharing through our global network, thereby maximizing the stories’ reach and impact.
Impact: Growth Beyond Objectives
Our content campaign was a viral success, with video views ranging from hundreds of thousands to several millions. Notably, the Landlife feature amassed over 2.1 million views and 170,000 engagements, while The Great Bubble Barrier and EarthEnable videos garnered 740,000 and 300,000 views, respectively. Beyond elevating the Challenge’s global profile and enhancing the winners’ success, our efforts drove thousands of clicks to the Green Challenge website, significantly boosting interest and participation from around the world. Our videos were reposted or shared by tens of like-minded publishers, amplifying the global reach.
