Challange: raise awareness for UNO’s Playground Installation
Dentsu approached us to play an important role in their social brand awareness campaign that demonstrates to a large audience that UNO is a loving, playful brand that connects children aged 6 – 11.
Solution: production and distribution of authentic video story
We’ve showcased the power of the inclusive playground installation by talking to children who experienced loneliness, and who now see the positive effects of the installation and educational program firsthand. We also heared from teachers about the impact this simple intervention has on classroom dynamics.
Impact: hundreds of school applications and won an impact award
Our video campaign generated 244k views and 8k engagements in the Netherlands and 175k views and 11k engagements in English. It received overwhelming interest from schools and won the prestigious Amma Award for Societal Impact in 2020.