Süprmarkt is a low-cost organic grocery store bringing fresh organic produce to the people and places who need it most.
This Süprmarkt for the people in South L.A. challenges ‘food apartheid’
SÜPRMARKT is a low cost organic grocery servicing low income communities in South L.A. It operates weekly, providing 100% organic produce to make great health and healing available to the communities which need it most. Since 2016, Süprmarkt has been providing affordable organic produce to communities in South L.A., both with pop-up stalls and a subscription-based, CSA-style produce delivery service. Subscribers can sign up on the Süprmarkt website and customise their order by dietary preferences and quantity.
residents who rely on public assistance now have easier access to fresh organic food
LA native Olympia Auset was motivated to start Süprmarkt as a way to combat the lack of healthy, fresh food options in the neighbourhood in which she was raised.
“We really don’t have the options that we deserve to have in these communities,” she told the Los Angeles Times, stressing the importance of availability of food within walking distance, especially because many residents don’t have cars.
A 2008 study by the California Center for Public Health Advocacy found a strong correlation between health problems and the ratio of fast-food and convenience stores to grocery stores and produce vendors in various neighbourhoods. Counties with the highest ratios of fast-food outlets also had some of the highest rates of obesity and diabetes, the report found.
Three years ago, a decade-long deal to build a grocery store in South L.A. fell through, a disappointing setback for a region that has disproportionately fewer grocery stores per capita than in other parts of the city. Instead, the neighbourhood is filled with convenience stores.
Since then, with only two employees and a few volunteers, Auset has transported more than 25,000 pounds (11.4 tonnes) of organic fruits and vegetables to the community in South Los Angeles. By accepting EBT, Auset offers residents who rely on public assistance easier access to fresh organic food.
a place where people can come and feel at home, connect, and learn about food and community
Auset also is raising money through her #KeepSlausonFresh Indiegogo campaign to buy Mr. Wisdom’s, a health food store on Slauson Avenue that closed in January. She was inspired by the late rapper and activist Nipsey Hussle, who was killed in South L.A. this year just blocks away from where she was selling fruits and vegetables. The rapper ran a local clothing store and employed people transitioning out of prison or homelessness.
After Hussle was killed in March, Auset says she and others began to have conversations about ways to better their community. Saving Mr. Wisdom’s was the answer.
She wants to make Mr. Wisdom’s a modern neighbourhood “oasis” with sustainable products, plates of vegan food and groceries. She envisions it as a welcoming community space with WiFi, “a place where people can come and just feel at home, connect, enjoy themselves and learn about food and community,” she said.
Since launching her campaign, Auset has raised more than $65,000 and garnered attention from the media as well as celebrities including Issa Rae and the cast of HBO’s “Insecure,” plus salad company Sweetgreen, who have backed and shared her campaign.
Auset says she gets emails from people in neighbourhoods facing similar problems in Alabama, Chicago, New York and Atlanta, asking her to bring her program there. “The stereotype that it is like this because all they want to eat is fast food is …,” she said, ending that sentence with an expletive, exasperated by false stereotyping of communities in underserved urban neighbourhoods. “It’s totally not true and there are people everywhere who want this and care about this.”
“In order to create jobs, people have to create businesses.”
Though Auset’s work centers around food, her philosophy and commitment to social justice stretches far beyond that. By shining a light on “food apartheid” — she prefers this term to “food desert,” as a “desert” occurs naturally while these problems are man-made — she hopes to raise questions about why underserved communities exist, how they fit into society and how to make positive changes.
Earlier in the week, at a high school in West L.A., Auset screened an episode of KCET’s “Broken Bread” hosted by Roy Choi that features her work. Afterward, she spoke to the auditorium full of hundreds of high school seniors.
“You have to pay attention to how this world works,” she said to the students, just days before they graduated. “If you live in a community where most of the people who are running businesses are not from your family or from your community, what does that mean? All the money is leaving the community. So it’s always going to be a bad neighbourhood there. In order to create jobs, people have to create businesses.”
One-For-One Program: You can give the gift of health by buying a box for someone in the community. You can even connect with the person if you choose! Give Things: We welcome gifts of folding tables, chairs, shade tents, and more. To offer such a gift, please message us. In-Kind Donations: We welcome the donation of healthy, sustainable products to share with our community during events. Past in-kind sponsors include Dr. Bronner’s and Field Roast.To sponsor us, please message us. Give Money We are thankful for donations of every size.