Amsterdam council is banning advertising for cheap flights and diesel cars from the city’s metro system as part of a wider scheme to discourage the use of fossil fuels.
Amsterdam bans fossil fuel ads from the metro
Advertisements for ‘fossil products’, such as air travel and cars that run on fossil fuels, will no longer be seen in the Amsterdam metro stations, GroenLinks alderman Marieke van Doorninck (Sustainability) announced on Radio 1, on Monday, 3 May 2021. Amsterdam is the first city in the world that wants to completely ban advertising from the fossil fuel industry and ads for air travel from its streets.
First Important step
Never before has a city taken the decision to ban advertising purely on climate grounds. The agreement on advertising in the metro stations is the municipality’s first step towards making advertising in Amsterdam fossil-free. The capital is still investigating how to locally ban advertising and marketing (festivals) of fossil companies such as Shell and Exxon.
“The need to combat climate change should also be seen in the streets,” said Alderman Marieke van Doorninck in the 7:45 am news on NPO Radio 1 . “Also in advertising. That is why we want to ban fossil advertising in Amsterdam. The metro stations are now taking the 1st step. We also enter into talks with other operators. But to arrange this properly, a national ban is needed.”
Advertisement Fossil-free, which strives for a national ban on advertising by the fossil industry and advertising for polluting transport, congratulates Amsterdam and calls it an important step. Coordinator Femke Sleegers: “The decision to ban fossil advertising from the metro comes at a crucial moment in the fight against climate disruption. We no longer have time to lose to achieve the Paris climate goals. There are no advertisements that keep fossil fuels normal and aggravate climate change.”
Part of a Global wave
Amsterdam’s decision to ban fossil advertising caused a wave of similar initiatives nationally and internationally. In answers to written questions, the colleges of The Hague , Utrecht and Nijmegen indicated that they were open to a ban on fossil advertising, although the latter two believe that such a ban should be regulated nationally.
Motions have been filed abroad in Canada, the United Kingdom, Sweden and Finland. The New York City government takes a different approach and tries to enforce a court ban on misleading advertising from Shell, BP, Exxon and the American Petroleum Institute.
The wish to ban fossil advertising is contained in a motion that the Amsterdam city council passed last December. The motion followed a letter in which Reclame Fossielvrij and 51 Amsterdam organizations called on the city to ban advertising that does not fit in with its sustainability policy.
Previously, after an action by Extinction Rebellion Amsterdam , the carrier GVB already decided to tighten its advertising policy in order to be able to ban greenwashing advertisements from buses, trams, metros and ferries.
A Tobacco Act for the Fossil Industry?
Advertisement Fossil-free strives for a national ‘tobacco law’ for the fossil industry . In the fight against smoking, the advertising ban was an indispensable step for the tobacco industry. It changed social norms and removed temptation. The same approach is needed for the fossil industry, argues the campaign group.
SIGN THE PETION FOR A NATIONWIDE (NL) BAN ON FOSSIL FUEL ADVERTISING
Fossil advertising adds fuel to the fire we are trying to put out. That is an obstacle in the transition and exacerbates the climate crisis. That is why we argue for a law that bans fossil advertising. Exactly, just like for tobacco!