UK’s first model agency for people with disabilities and alternative appearances breaks records

Founders’ dreams come true as their models are at last featured in high-profile, mainstream advertising campaigns, proving the inclusion revolution is in full swing.

The inclusion revolution: model with Down syndrome features in Gucci’s most popular Instagram post

Three years ago, while dog-walking together on the beach, Laura Johnson and her sister in law, Zoe Proctor were having a good old moan about the lack of representation of disabled people in the media. It was at that point they decided they wanted to do something about it, and that they would launch their own model and acting agency, Zebedee, solely representing people with disabilities and alternative appearances, and the rest, they say, is history. 

Zebedee now represent hundreds of models across the world, with thousands of bookings under their belt, and are well respected in the industry. 

In the early days, they were often asked, ‘what campaigns would you love to see your models fronting?’ Their answers were very different. As a new mum, Laura dared to imagine a baby with a disability on nappy or baby wipe packaging. Whereas Zoe dreamed of seeing their models representing one of the world’s biggest designer brands. At the time, both of these scenarios seemed almost impossible. 

And this month, amidst a global pandemic, both of their ambitions have been realised, with wonderful Lenny featuring on Pura, and beautiful Ellie for Gucci — one of Gucci’s most popular Instagram posts of all time. As you can imagine, they are both over the moon!

Find Zebedee and their gorgeous models thought their website, Facebook or Instagram — scroll down for a selection of stunning  models from Zebedee Management.

ZEBEDEE WOULD LOVE TO HEAR FROM YOU

For booking enquiries please fill out our contact form or send an email to info@zebedeetalent.com. 

For information and enquiries about becoming a model, please click here. Zebedee look forward to hearing from you.