Founders’ dreams come true as their models are at last featured in high-profile, mainstream advertising campaigns, proving the inclusion revolution is in full swing.
The inclusion revolution: model with Down syndrome features in Gucci’s most popular Instagram post
Three years ago, while dog-walking together on the beach, Laura Johnson and her sister in law, Zoe Proctor were having a good old moan about the lack of representation of disabled people in the media. It was at that point they decided they wanted to do something about it, and that they would launch their own model and acting agency, Zebedee, solely representing people with disabilities and alternative appearances, and the rest, they say, is history.
Zebedee now represent hundreds of models across the world, with thousands of bookings under their belt, and are well respected in the industry.
In the early days, they were often asked, ‘what campaigns would you love to see your models fronting?’ Their answers were very different. As a new mum, Laura dared to imagine a baby with a disability on nappy or baby wipe packaging. Whereas Zoe dreamed of seeing their models representing one of the world’s biggest designer brands. At the time, both of these scenarios seemed almost impossible.
And this month, amidst a global pandemic, both of their ambitions have been realised, with wonderful Lenny featuring on Pura, and beautiful Ellie for Gucci — one of Gucci’s most popular Instagram posts of all time. As you can imagine, they are both over the moon!
Find Zebedee and their gorgeous models thought their website, Facebook or Instagram — scroll down for a selection of stunning models from Zebedee Management.
ZEBEDEE WOULD LOVE TO HEAR FROM YOU
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For information and enquiries about becoming a model, please click here. Zebedee look forward to hearing from you.
5 Easy Ways to Truly Be More Inclusive
We all know what it feels like to be excluded, yet we still unintentionally leave people out and/or make inaccurate assumptions all the time. Making people feel welcome is not only important for organisations, it’s also a helpful life skill. Studies have shown that inclusive people are happier and more creative. With #metoo and other movements in motion, inclusion is an important topic in these times. So how can you truly be more inclusive? A quick hint: it takes more than just participating in that day long work training. You can start with these five suggestions.