The Case for Watching Cute Animal Videos

Several studies have hinted at the benefits of viewing pictures of cute animals, and these benefits might actually be more far-reaching than one would think.

The Case for Cute Animal Imagery

Social media provides us with a constant influx of content. From political ads to our acquaintances’ "humblebrags," much of this content can stress us out (though we are not always aware of it). 

However, says Wellness Coach, Author and Health Educator Elizabeth Scott, MS., in the sea of stress-inducing posts, there is also a completely different (and often under-appreciated) category of social content: pictures and videos of cute animals. Light-hearted, heart-warming, and even silly at times, such content is sometimes seen to be lacking substance or considered a time-waster—but there might be more to it.

The Case for Cute Animal Videos By Elizabeth Scott

Research has found that it might actually be beneficial for us to take in more "fluffy" (literally and figuratively) social media content. In fact, some studies have suggested that watching cute animal videos can and help build your resilience to stress.

Here’s a brief overview of what some studies have found when exploring whether watching cute animal videos can really help reduce stress, as well as other evidence-backed ways to boost your mood and productivity.

When you’re scrolling through your newsfeed, you might not realise that the barrage of content is overwhelming you. Research has shown that several types of social media posts can be quite stress-inducing for people—even if they are just passively exposed to the content when browsing.

For example, a study from the American Psychological Association (APA) showed that many people consider encountering political posts and discussions online to be a significant source of stress in their lives.

Research has also shown that the social comparison that’s facilitated by social media can be a real source of stress. It can make us feel bad about ourselves as we compare our regular lives to the best versions of others’ lives (which make up the majority of some people’s posts, sometimes taking the form of a "humblebrag").

Online conversations can quickly turn into conflicts. Even if we aren’t involved directly, just reading them can stress us out (even if we don’t realise it at the time).

Cute animal content, however, is not as likely to stress you out. Several studies have hinted at the benefits of viewing pictures of cute animals, and these benefits might actually be more far-reaching than one would think.

While no single study provides a complete picture, a group of studies seems to show a link between cute animal videos and less stress—and possibly greater satisfaction with many areas of life.

Source: VeryWell Mind.com

Cute Animals May Increase Relationship Satisfaction

A study led by James McNulty of Florida State University found that cute animal photos could be used to improve marital satisfaction.. At the start of the study, the researchers asked 144 couples who had been married for less than 5 years to complete marital satisfaction surveys.

Then, the researchers divided the couples into groups and had each group view a stream of images three times a week for six weeks. The couples in the experimental group saw a stream of images that included their partner paired with images associated with positive affects such as visuals of cute animals or positive words like “wonderful." The other group saw pictures of their partners paired with neutral objects like buttons.

After six weeks, the group who had been viewing the images including cute animal pictures paired with their spouses had more positive automatic responses to their spouses. Additionally, they demonstrated more satisfaction with their marriages and improvements of a higher degree than those in the control groups.

Source: VeryWell Mind.com

Lifting Your Mood Can Build Resilience

In the early 2000s, a series of studies by researcher Barbara Fredrickson found that by lifting their mood (“inducing positive effect"), a person can broaden the range of options they see in their lives. In turn, people become more aware of the potential resources available to them and are able to build on those resources.

This process can lead to more positive moods, greater resource-building, and, in essence, an “upward spiral of positivity” that leads to greater resilience to stress, among many other things. Research has found that many things are linked in this upward spiral, which makes it highly beneficial.

Increased positivity can be triggered by virtually anything that gets us into a more positive emotional state, but cute animals seem to do the job especially well.

Source: VeryWell Mind.com

Videos Are Great Mood-Changers

Researchers are trying to determine which positive affect-induction techniques work the best. Examples of potential mood-boosting activities include gratitude journaling, visualising good things happening to us, loving-kindness meditations, and more.

Positive videos, however, have been found to be one of the strongest good-mood-inducers. A 2015 review of studies found that videos had a stronger effect on mood than music or several other mood-induction techniques.

It seems that in moderation, videos of things that lift our mood—like cute animals—can give us “upward positivity spirals," which induce life satisfaction and resilience to stress. 

Source: VeryWell Mind.com 

Cute Animals May Boost Productivity

A study by Japanese researcher Hiroshi Nittono found that participants who viewed pictures of puppies, Grumpy Cat videos, or watched panda cams experienced a boost in certain performance tasks.

In the study, subjects performed several tasks that required skill and concentration (including playing the board game, “Operation”) before and after viewing pictures of baby animals, adult animals, and neutral items like food.

Those who viewed the cute animal pictures performed significantly better than the other two groups. Researchers attributed the increased performance to a few factors including the fact that viewing the videos appeared to help participants narrow their focus. 

Source: VeryWell Mind.com 

A Final Word From Verywell

Even though enjoying cute animal videos can be their own reward, you might find yourself hesitant to watch them if you feel that they are unimportant—especially compared to the serious or ego-enhancing content on social media. You might feel that watching cute animal videos is simply a waste of time with everything else that is going on in the world.

You should remember, however, that stress management and emotional self-care are important to our ability to function well in our lives as well as to be resilient enough to be there for each other. That makes our “fluffy,” feel-good pastimes seem a little less frivolous. 

Written by Elizabeth Scott, MS and medically reviewed by Steven Gans, MD for VeryWell Mind.com, the trusted online resource that provides the guidance you need to improve your mental health and find balance.