When a New Zealand supermarket chain ditched plastic packaging in favour of plant-based wrappings, some fresh produce sales skyrocketed by up to 300%
“Food in the nude” sees sales of some vegetables soar for NZ supermarket group
Following a move by a number of New Zealand supermarkets to ditch plastic packaging, sales of some vegetables have soared by up to 300% — A group of New World supermarkets have abandoned the use of plastic wrapping for virtually all of their fruit and vegetables in a project labelled ‘food in the nude’.
Sales figures up 300% for “nude” fruit and vegetables as NZ supermarket group ditches plastic
A group of New World supermarkets have abandoned the use of plastic wrapping for virtually all of their fruit and vegetables in a project labelled ‘food in the nude’. Pioneered by the New World store at Bishopdale in Christchurch, it has led to stunning sales figures.
"We monitor them year on year and after we introduced the concept we noticed sales of spring onions, for example, had increased by 300 percent," says Bishopdale owner Nigel Bond, in a sponsored article in the New Zealand Herald.
"There may have been other factors at play but we noticed similar increases in other vegetable varieties like silver beet and radishes.
"When we first set up the new shelving our customers were blown away," he continues. "It reminded me of when I was a kid going to the fruiterer with my Dad, you could smell the fresh citrus and spring onions. By wrapping products in plastic we sanitise and deprive people of this experience; it (dispensing with plastic) was a huge driver for us.
The initiative is just part of New Zealand’s war against plastic and we can all follow suit
In New Zealand the days of single-use plastic shopping bags are numbered – most supermarkets no longer providing them at the check-out – while the government late last year agreed to regulations for a mandatory phase-out across all retailers from July 1.
Bond says eight or nine New World supermarkets in the South Island have followed Bishopdale’s example, a move which is part of a suite of sustainable practices adopted by New World owner Foodstuffs.
Bond began discussions with growers and suppliers, most of whom he says were happy to look at ways of providing produce free of plastic packaging (Foodstuffs is also continuing to work with suppliers to look at how it can be reduced across-the-board including areas other than produce).
Although many suppliers are reviewing the way produce is packaged, Bond believes manufacturers don’t always understand what consumers want: "We know, but we are like an intermediary, we sell what they give us. I think manufacturers have a much bigger part to play."
You heard it from an expert: manufactures don’t necessarily understand what you, the customer, really wants.
- If you want less plastic packaging from your favourite supermarket — tell them — and they can negotiate with the various manufacturers.
- Every supermarket website has a customer feedback option—Use it to tell them what you really want—LESS PLASTIC
- We must all do our bit, manufacturers, hauliers, supermarkets, and consumers. You have the power to make positive change. Speak to your supermarkets. Speak to your politicians at a local and national level. People-Power can drive the change we need to see.
Source: from a sponsored article in the NewZealandHerald
Below: a recent “Plastic Attack” by shoppers in the Netherlands
In other supermarket news from BrightVibes “Sustainable Planet” section
THIS THAILAND SUPERMARKET USES BANANA LEAVES TO AVOID EXCESSIVE PLASTIC PACKAGING — more
PHILIPPINE SUPERMARKETS DITCH PLASTIC FOR LEAVES, FOLLOWING THAILAND & VIETNAM WITH ORGANIC WRAPPING — more
PORTUGAL PLANS TO BAN PLASTIC ON FRUITS, VEGETABLES AND BREAD BY 2020 — more
SUPERMARKET CHAIN ALDI ANNOUNCES 100% SUSTAINABLE PACKAGING BY 2025 — more
UK SUPERMARKET ICELAND LAUNCHES LOOSE FRUIT & VEG AISLE IN PLASTIC-FREE DRIVE — more
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