- Better Society -
- 2mins -
- 424 views
When junk comes alive: the scariest anti-littering campaign ever
#CleanMyCity is a series of urban cleanups initiated by app developer Macpaw. To promote their 2019 cleanup challenge, they created Junkman—the first superhero made entirely out of junk—and the results are hilarious.
Revenge of the junk: a hilarious way to stop people from littering
Can you scare people into being litter-conscious? That’s precisely what App developer Macpaw have been trying to figure out with their #CleanMyCity prank, which they say draws inspiration from one of their computer software junk-cleaner apps. Whenever unsuspecting folks would drop a piece of litter onto the pile, the “junk” would suddenly rise up and chase them back. Macpaw say this simple idea helped them draw attention to their #CleanMyCity urban cleanups.
LESSONS IN PUTTING LITTER WHERE IT BELONGS
When these guys saw litter louts treating the environment like a trash can, they knew exactly what to do — they ‘recycled’ the garbage right back at the perplexed perpetrators. Watch the fun here.