Popular Japanese discount shop Takeya has recently launched a ‘Smile Campaign’ in attempt to make their staff appear more welcoming and friendly to customers by adding a human smile image to employees’ masks.
When eyes alone won’t be able to deliver a smile to customers
Japan has always been famous for its exemplary quality of customer service. Takeya believes that eyes alone won’t be able to deliver a smile to their customers.
Takeya is a long-established discount shop in Tokyo. A notice on the shop floor is the “Smile Campaign” poster. Looking at the salesclerks who serve customers, they all wear masks, but their mouths are laughing. Actually, this mask is a "smile mask" that has been introduced as part of the uniform from this month until October.
Customer Mr. Yosuke Kumahara, Takeyoshiya asked: "Why don’t you try to draw a smile on your mask because you can’t tell if you’re smiling (when wearing a mask)?"
So they printed a smiling mouth with white teeth on staff masks, with two types for both men and women.
Mr. Yosuke Kumahara, Takeya-ya: “It’s actually happening that people who wear it, even if they are wearing it, smile when they meet each other.”
As explained in the video below, the store do not sell the smile masks, but they will consider it if there is a request.
10 SCIENCE-BACKED REASONS WHY WE SHOULD ALL SMILE MORE OFTEN
If you want to live a longer happier healthier life, all you need to do smile more often. Psychologists and health researchers around the world are finding ever more science-backed reasons we should spend more time smiling. Even smiling when you aren’t feeling happy can trigger natural chemicals in your body to help shift your mood to a more positive one. Here are 10 jolly good reasons to smile more often.