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Incredible Edible: one English town’s edible landscape scheme takes root worldwide

Source: Facebook - IncredibleEdibleUK

When three women began turning disused green spaces in Yorkshire‘s former mill town of Todmorden into free food plots, they sewed the seeds of a global food-growers’ movement.

What should a community do with its unused land? Plant food, of course!

Todmorden residents Estelle Brown, Mary Clear and Pam Warhurst, along with a growing team of volunteers, came together to turn plots of unused land into communal vegetable gardens, and to change the narrative of food in their community. Incredible Edble Todmorden has been running for an incredible 10 years! During this time it has become part of the fabric of Todmorden, filling the town with fruit trees and planters full of herbs and vegetables free for everyone to pick and share. It has inspired a global movement. And all of this has been achieved without any paid staff, permanent buildings, or funding from statutory authorities.

“For every incredible fruit or veg, there are scores of incredible people - thanks to all the incredible volunteers especially our unsung heroes xx”
IET Facebook post: “For every incredible fruit or veg, there are scores of incredible people – thanks to all the incredible volunteers especially our unsung heroes xx” Source: Facebook/IncredibleEdibleUK

If you can grow it in Todmorden, you can grow it anywhere!

It’s a simple idea: take over unused or unattractive bits of public land to plant food to feed the community. What is not so simple is where they’re doing it. Todmorden is an old mill town in Yorkshire’s Calderdale valley. It rains a lot, there’s not a lot of sun, and it has experienced major flooding in recent years. But still, the town’s residents continue to grow fruit and vegetables as best they can for locals to pick and eat.

“We do say that if you can grow it in Todmorden, you can grow it anywhere,” Estelle Brown, one of the founding members of Incredible Edible Todmorden (IET), told The Guardian 

This motto has turned out to be true beyond just growing food. Since a group of a dozen residents began gardening in March 2008, hundreds of people from around the UK and abroad have travelled here to see how the “Toddies” do it. The word spread through media coverage and IET committee members touring to give talks. They’ve had calls and visitors from New Zealand and Japan, to France and Germany, and there are now as many as 500 community food growing groups across the world using the Incredible Edible name.

Source: Guardian

IET now has approximately 70 sites around the town, from vegetable patches outside the police station to herb planters at the train station.
No gardener too small. IET now has approximately 70 sites around the town, from vegetable patches outside the police station to herb planters at the train station. Source: Facebook/IncredibleEdibleUK

They didn’t set out to start a revolution, they just wanted to bring their small town together

No one is trying to clone what Todmorden does exactly but the model is adaptable to suit different needs. “If you’re doing it for your community it’s got to be for your community,” says Brown. In Kinshasa, the Democratic Republic of the Congo, the group supports farmers and street children, helping them get documentation and educating them about food. “Food autonomy and eating organically, that’s what inspired us,” Addico Charly of Incredible Edible Kinshasa told the Guardian by email.

In France, the movement has taken root as Les Incroyables Comestibles, with 300 groups around the country. There are sister groups in Israel, Palestine, Colombia and Brazil – all growing food to share with others.

The Toddies didn’t set out to start a food-growing revolution, they wanted to bring their small town together at a difficult time for communities throughout the UK. “Ten years ago it was the beginning of the worldwide economic decline, there was a lot of worry about climate change, but nothing was really happening,” says Mary Clear, chair of IET. “And in this town we were starting to see the squeeze on public services – there was more litter – and we thought, how can we do something that will create stronger communities?”

Growing food was their answer. Clear, now 63 and retired, who previously worked in child protection, lowered one of the walls in her front garden, removing rose bushes to make a bed with herbs and signs saying “help yourself”. The group then turned their minds to the grass verges which seemed to only attract dog poo, and turned them into herb gardens too.

IET now has approximately 70 sites around the town, from vegetable patches outside the police station to herb planters at the train station. Find them on Facebook.

Source: Guardian 

It’s a simple idea: take over unused or unattractive bits of public land to plant food to feed the community. Source: Facebook/IncredibleEdibleUK

Incredible Edible is driven by the attitude that it’s easier to ask forgiveness than permission

Every first and third Sunday of the month, in rain, shine or snow, IET volunteers (of which there are an estimated 300 in the town of 16,000) get together for a morning of “guerilla gardening” as it has been dubbed. They walk down the canal, following children carrying litter pickers. Every so often they pause to pick up cigarette butts or chocolate wrappers.

Incredible Edible is driven by the attitude that it’s easier to ask forgiveness than permission. Any IET signs nailed to walls around town were done without permission from the council, benches emblazoned with their logo were installed without asking. Even the beds outside the police station were put together and maintained without formal permission.

“You can do nothing and obey the rules, or you can say ‘I’m going to make a difference regardless’. And, you know, the prisons are full. They’ve got enough on without getting a load of grannies for cleaning up,” says Clear.

The Incredible Edibles say they’re inspired by Todmorden’s own history of activism. It was home to John Fielden who campaigned for the protection of child workers leading to the Ten Hour Act of 1847, reducing the hours for factory workers. “Todmorden is a unique place,” says Brown. “We call it ‘Odmorden’ as we’re all a bit odd.”

Todmorden is still scarred by the memory of its declining industrial past. Buildings lie abandoned and decayed, almost 20% of residents are income deprived, and an estimated 28% of children in the town live in poverty. IET aims to be inclusive for people of all backgrounds.

Source: TheGuardian

“Ahoy, the incredible tyre planter ship looks pretty good too... A tot of rum for each of the Shade School Gardeners please!”
IET Facebook post: “Ahoy, the incredible tyre planter ship looks pretty good too… A tot of rum for each of the Shade School Gardeners please!” Source: Facebook/IncredibleEdibleUK

“With each person contributing a tiny bit, you can do huge things.”

IET has brought an influx of people to the town. It’s perhaps the only place known for vegetable tourism. But local businesses are doing better as a result: a 2017 survey of residents found more than half of respondents (54%) buy local food at least once a week, compared with 41% of consumers across the UK. A 2013 study also found 57% had begun to grow their own food due to IET.

Volunteer John Rice, 53, has only been living in Todmorden for a few months. “There’s a few people here today who’ve got no money whatsoever, and they get stuff out of it. They enjoy it. I didn’t know poverty like that existed but it does, and it’s good for them, they feel like they belong to something. As I do, you belong to this movement.”

Three volunteers with learning disabilities are sweeping up – they say they come to every gardening Sunday no matter what the weather. “It gets me out the house,” Stephen told The Guardian’s Naomi Larsson. “They are nice people, and I like gardening.”

Gardening done for the morning, they meet back at the church before lunch is served – locally sourced and free for anyone to eat.

“Things have changed hugely in the past decade,” says Clear, her fingers still dirtied with soil. “But the real culture change is about kindness. There’s no need to be a victim in this trumped up sh*tty time. People doing stuff for each other, for their town, bringing a tiny bit of joy – that’s important. With each person contributing a tiny bit, you can do huge things.”

Source: Guardian

The word spread through media coverage and IET committee members touring to give talks. They’ve had calls and visitors from New Zealand and Japan, to France and Germany, and there are now as many as 500 community food growing groups across the world using the Incredible Edible name.
Since a group of a dozen residents began gardening in March 2008, hundreds of people from around the UK and abroad have travelled here to see how the “Toddies” do it. The word spread through media coverage and IET committee members touring to give talks. They’ve had calls and visitors from New Zealand and Japan, to France and Germany, and there are now as many as 500 community food growing groups across the world using the Incredible Edible name. Source: Facebook/IncredibleEdibleUK
They just wanted to bring their small town together at a difficult time for communities throughout the UK.
The Toddies didn’t set out to start a food-growing revolution. They just wanted to bring their small town together at a difficult time for communities throughout the UK. Source: Facebook/IncredibleEdibleUK
Led by The Federation of City Farms and Community Gardens, the Growing Together project brings together an array of local food focused partners to boost innovative enterprise approaches.
New food partnership – including Incredible Edible – receives £800,000 Big Lottery award for community enterprise. Led by The Federation of City Farms and Community Gardens, the Growing Together project brings together an array of local food focused partners to boost innovative enterprise approaches. Source: Facebook/IncredibleEdibleUK
Incredible Edible Co-Founder Pam Warhurst Source: Facebook/IncredibleEdibleUK
Pam getting her hands dirty. Source: Facebook/IncredibleEdibleUK
RHS winners Incredible Edible Dunstable!! Source: Facebook/IncredibleEdibleUK
Kindness is a buzzword in the group Source: Facebook/IncredibleEdibleUK
Help yourselves! Source: Facebook/IncredibleEdibleUK
More kindness! Yes please! Source: Facebook/IncredibleEdibleUK
The pub beer garden is now edible Source: Facebook/IncredibleEdibleUK
A gardener tending vegetables growing in a moat at the Tower of London during the ‘Digging for Victory’ campaign June 1940.
It’s do-able. It’s been done before: A gardener tending vegetables growing in a moat at the Tower of London during the ‘Digging for Victory’ campaign June 1940. Source: Telegraph/GettyImages
The Power of Small Actions ‘With the power of small actions we can make heaven right here on earth if everyone tries. This incredible song was sent to me (Estelle) by William Frederick Pate, I added a few of our images, could this be our incredible anthem? I just have to say a huge thank you William.’ Source: YouTube/incredibletod1
Make an Impact

WHAT SHOULD A COMMUNITY DO WOTH ITS UNISED LAND? PLANT FOOD, OF COURSE!

With energy and humour, Pam Warhurst tells at the TEDSalon the story of how she and a growing team of volunteers came together to turn plots of unused land into communal vegetable gardens, and to change the narrative of food in their community. Click here for the video to inspire you to create your own community edible landscape.