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Screw Plastic! These Brilliant Beer Cans Eliminate the Need for Harmful Plastic Connector Rings

Source: LeoBurnett.com

Yes we CAN! Mexican beer brand Corona introduces ‘Fit Packs’, an innovative way to counteract the eco-menace of plastic connector rings used to hold together packs of canned beverages.

Corona beer introduces interlocking beer cans to replace plastic rings

Mexican beer maker Grupo Modelo is the latest of many Mexican businesses to take an innovative approach to environmentally friendly practices with a new interlocking beer can design that will do away with the brand’s traditional plastic six-pack rings. The design and campaign for the new “Fit Packs,” a collaboration between the maker of Corona and the United States advertising company Leo Burnett, recently won a Bronze Lion award at the Cannes Lions International Festival of Creativity in France.

Corona ‘Fit Packs’ are another innovation in the fight against plastic packaging The company redesigned the cans themselves so that the top of each can screws into the bottom of another, creating a stackable tower of up to 10 beer cans. Source: YouTube/CodigoWeb

Corona will make blueprints for the interlocking cans open source so other companies can follow suit

The beverage industry produces over 15 million tonnes of plastic packaging every year, much of which ends up in the world’s oceans, harming plant and animal life. 

Although other solutions have been tested to eliminate the plastic rings, alternatives inevitably use other materials that also generate waste. To bypass the problem, Corona’s new cans use no packaging to hold them together.

Instead, the company has totally redesigned the cans themselves so that the top of each can screws into the bottom of another, creating a stackable tower of up to 10 beer cans.

Because of the portable nature of the interlocking cans, it won’t be necessary to use plastic bags to carry them.

Corona brand director Clarissa Pantoja told Mexico News Daily the company hopes not only to eliminate its own use of plastic, but to revolutionise the entire beverage industry’s approach to packaging. 

She said Corona will make its blueprints for the interlocking cans open source so that other companies can also reduce their impact on the environment.

Source: MexicoNewsDaily.com

Because of the portable nature of the interlocking cans, it won’t be necessary to use plastic bags to carry them.
Screw plastic! Because of the portable nature of the interlocking cans, it won’t be necessary to use plastic bags to carry them. Source: LeoBurnett.com

“Fit Packs” are the latest edition in Corona’s environmental cleanup campaign

The new Fit Packs are not Corona’s first attempt to scale back its environmental impact. Earlier this month, the brand launched Desplastifícate (Deplasticise), a campaign that seeks to clean two million square meters of beach this summer in 23 countries. 

In another campaign launched in early June, the company teamed up with the environmental organisation Parley for the Oceans for the campaign Corona Better World. Consumers in Mexico, the United States, Canada, the United Kingdom, Italy, Spain and Brazil will be able to trade in three empty PET plastic bottles for one bottle of beer.

Furthermore, Corona will clean a square meter of beach for every six-pack sold of a limited edition campaign beer bottled especially for the initiative.

Last year, the brewer tried replacing the plastic in the six-pack rings with a biodegradable alternative. A pilot program was run in Tulum, Quintana Rooalso in partnership with Parley for the Oceans.

Source: MexicoNewsDaily.com

EDIBLE SIX PACK RINGS COULD SAVE COUNTLESS MARINE ANIMALS

Another brewery’s edible six-pack rings made from biodegradable brewing byproducts are so safe they’re actually nutritious to marine life! The Saltwater Brewery in Delray Beach, Florida has come up with an idea that could save the lives of countless marine animals around the world: biodegradable and edible six-pack rings. Using harmless byproducts from the brewing process that would otherwise be discarded, they came up with this ingenious solution to combat dangerous plastic waste in our oceans. Learn more

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