In a big victory for the rights of animals, Prada has announced that it’s ending its use of fur for 2020! It joins many other top fashion houses PETA has pressured towards a ban.
Prada’s 2020 range will no longer feature fur
Top fashion house Prada has announced that it is ending its use of fur! It joins Coach, Jean Paul Gaultier, Giorgio Armani, Versace, Ralph Lauren, Vivienne Westwood, Michael Kors, Donna Karan and many others animal welfare group PETA has pressured towards a ban. Prada’s 2020 designs and products will no longer feature fur.
PETA say this victory is more than a decade in the making
Miuccia Prada, Chief Executive of Luxury fashion house Prada, has announced the company will finally ban the use of all fur in future fashion designs and accessories. The major fashion company joins an ever-growing list of designers who have been successfully pressured by animal rights advocates to ban fur from their products.
Starting in 2020, the company will no longer introduce items with fur, however those currently in circulation will still be available for purchase. The decision comes as interest in ethical and sustainable fashion mounts among consumers.
With this significant victory, animal rights groups now plan to focus their attention on urging Prada, as well as other companies, to ban exotic skins, such as alligator and snakeskin items, from future lines.
In an unorthodox tactic, PETA purchased enough stock in the fashion company to enable them to put forward shareholder resolutions that would allow a vote on the use of exotic skins.
Prada has experimented with fur alternatives in the past, including using materials from teddy bear manufacturer Steiff; however, environmentalists argue that many fur alternatives utilise microplastics which do not biodegrade, and wreak havoc on waterways and marine ecosystems.
PETA say this victory is more than a decade in the making. PETA and their international affiliates have crashed Prada’s catwalks with anti-fur signs, held eye-catching demonstrations all around the world, and sent the company plentiful detailed information about the fur industry’s unethical practices.
In 2018, actor and animal rights advocate Pamela Anderson sent a letter on PETA’s behalf urging Miuccia Prada to commit to leaving fur out of all future collections, and the iconic designer has finally listened.
"Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products," said Prada S.p.A Chief Executive Miuccia Prada.
PETA is People for the Ethical Treatment of Animals. Their mission is to expose and put an end to animal suffering in laboratories, in the food industry, in the clothing trade, and in the entertainment industry.
PETA’S Guide to the Fur-Free Revolution: These Places Have Banned Fur
To date, Los Angeles is the largest and most notable city yet to ban fur. The cruelly derived material is out of fashion—and cities and countries around the world are catching up with the times.
Not only have major American cities begun to prohibit the sale of fur, countries around the world are also shutting down their fur farms. This widespread movement is taking flight as consumers, businesses, and nations alike recognise that innovative faux-fur fabrics are better for the environment and spare animals a miserable life and a bloody, painful death.
Here’s a list of influential countries and municipalities that are leading the way:
Serbia, Luxembourg, Norway, Croatia, Czech Republic, Macedonia, Slovenia, Bosnia and Herzegovina, Japan, Austria, United Kingdom, Belgium,
IMPORTATION AND SALES BANS:
Los Angeles, San Francisco, Berkeley (California), São Paulo (Brazil), West Hollywood (California), India, New Zealand
Netherlands, Denmark, Hungary
Sweden, Switzerland, Italy, Germany
With all this progress being made, it’s clear that using animals for fur is a thing of the past. And these regions of the world aren’t the only entities declaring that fur is dead: Since May 2017 alone, Coach, Burberry, Gucci, Michael Kors, Versace, Furla, BCBG, and Diane von Furstenberg have all banned it following years of PETA efforts.
Dozens more—including INTERMIX and all of Gap Inc., H&M, Inditex (the owner of Zara), Banana Republic, Ralph Lauren, Calvin Klein, Tommy Hilfiger, Giorgio Armani, and Vivienne Westwood—had already recognised that fur belongs on its original owner.
To see PETA’s list in full, and the measures these cities, states and nations have taken against fur, CLICK HERE
TELL CANADA GOOSE TO JOIN THE FUR-FREE REVOLUTION
Help PETA persuade Canada Goose to end its use of cruelly obtained coyote fur.