
A West Virginia startup is creating jobs in a state struggling as the fossil fuel energy is on its way out, and providing a sustainable path to restoration and rehabilitation of land destroyed by coal mining.
Appalachian Botanical Co. is growing lavender and raising bees on mine site
Appalachian Botanical Co. is growing lavender on reclaimed coal mine land in Ashford, Boone County, West Virginia. Their mission is to build a botanical enterprise that puts West Virginians and reclaimed coal mines land back to work.

Appalachian Botanical Co. is growing lavender and raising bees on mine site
Appalachian Botanical Company is a woman-owned business in Boone County, West Virginia, transforming sections of a depleted strip mine into an aromatic wonderland of verdant lavender blooms and buzzing honey bees.
The Ashford, WV company was founded in 2018 by Jocelyn Sheppard on 35 acres previously used for surface mining. Surface mining consists of exposing the uppermost levels of the earth in order to expose and retrieve the underlying valuable resources.
These mining depressions offer full sun with easily-draining soil, making the well-exposed reclaimed land a prime growing spot for lavender.
Once these strips are excavated from surface mining, they are not always repurposed. Although state-led environmental regulators usually require some repurposing (such as planting trees), those avenues are costly and take years to be marked as “successful.”
Joceyln Sheppard’s plants, however, have a quicker growth time, allowing the reclamation checkpoints for the mine owner to be met much more quickly. It’s a win-win.
Source: TheBusinessDownload


Appalachian Botanical boasts a wide variety of products all made with their own lavender and honey
The majority of Appalachian Botanical lavender blooms in June and July and is harvested quickly thereafter to ensure premier quality oils. Notably, the organisation waits until after the “prime harvest” period to allow their honey bees to collect the nectar and pollen.
Today, Appalachian Botanical boasts a wide variety of home and body products, all crafted with their own lavender and honey.
In addition to utilising reclaimed mining land, Appalachian Botanical employs 50 full time employees during peak season. Some of these employees are former coal miners.
Appalachian Botanical has seen great success since its founding nearly three years ago. They operate as a “zero waste company,” using all of their ingredient parts to blend outstanding products.
As the company moves forward, they hope to increase their revenues and begin to see profitability with their operations, which in turn they will use to expand with the goal of increasing sales nationwide. Part of that expansion includes increasing growth in reclaimed mining tunnels, as well as the surface outdoor mines. You can learn more about Appalachian Botanical on their website, here, or follow them on Facebook and Instagram.
Source: TheBusinessDownload

With 40 acres under cultivation and 85 jobs created, the company is already having an impact
The company currently operates with a lease from the landowner and the cooperation of the mining company. Yet given the well-documented challenges the coal industry is facing—challenges which did not abate with changes in political administrations—Sheppard weighs in on the long-term vision in terms of moving beyond coal in the community. She is clear neither she nor the company wants to get involved in the culture wars around coal.
“I see this as a truly purple project. Regardless of your views on the past, present, or future of coal, it’s fairly clear to everyone in our community that we need to diversify our economy—and we need to find safe and productive uses for the land that’s no longer being mined," Sheppard told Treehugger. "Folks have seen over a decade of company after company closing down, and that doesn’t seem to be getting better. So the community is very interested in and supportive of our efforts to explore something new.”
With 40 acres now under cultivation and 85 jobs created in the process, the company is already having an impact. There are plans to expand too: With more than 100 acres available at the current site, Appalachian Botanical is actively working to get more plants in the ground and more people employed.
In a long-term vision for when the mine is no longer around, Sheppard suggests there may be opportunities to diversify like stepping into agritourism or other forms of income generation.
Source: Treehugger






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