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Cool clothing company lets children literally ‘Wear their imaginations’

2 min read

Better Society
Cool clothing company lets children literally ‘Wear their imaginations’
Source: Facebook/PictureThisClothing

Picture This Clothing Co. gives children the opportunity to design their own clothes, and the results have been delightful.

Picture This Clothing Co. transform children’s drawings into real custom cut-and-sewn clothes

Picture This Clothing Co. transform children’s drawings into real custom cut-and-sewn clothes, resulting in the child’s very own colouring page brought to life. They can literally wear their imagination! Picture This Clothing is designed specifically for children, and one of its big attractions is that it promotes a fun, non-digital, hands-on pastime. It’s a great activity for no-school days, parties, play-dates, sisters and BFFs!

Children can be clothes designers too What appeals to many is that it promotes a fun, non-digital, hands-on activity; suitable for no-school days, parties, play-dates, sisters and BFFs! Source: Facebook/BrightVibes

Zia could often be quoted saying, “I’m wearing my imagination!”

During a winter break not so long ago, mother of two, Jaimee Newberry, made a dress for her daughter Zia based on of a drawing Zia had made. Then 6-year-old Zia loved it and wore it everywhere for a solid two months. It was such a big hit with everyone that saw it, and Zia could often be quoted saying, “I’m wearing my imagination!” 

Due to the overwhelmingly positive response and requests from Zia’s friends and classmates to also ‘wear their imagination’, Jaimee and her boyfriend Ken brainstormed about how to turn this concept into something where kids everywhere could have fun with hands-on drawing and colouring, and then see their imaginative artwork come to life in wearable fashion form.
They pulled in friends Igi and Stephan to help bring their vision to life. After 10 months of prototyping, testing fabrics, patterns, sizes, building a website and locking down production logistics locally near Jaimee and Ken’s home in Las Vegas, Nevada (while also each having other full time work) the idea was brought to life and shared through a single Tweet from Jaimee’s personal account on August 17, 2016. 

By the end of that first day, TechCrunch had written a story about Picture This Clothing, and thus began a viral explosion including features with Disney’s Babble.com, Amy Poehler’s Smart Girls, HARRY with Harry Connick Jr., Huffington Post, Product Hunt, Scary Mommy and many more. They were even shared by George Takei and Ashton Kutcher on their Facebook pages! Things really took off!

A competition was held recently to win an adult-sized dress, and you can also add doll-sized dresses to your cart that will fit a Barbie, Ken, or compatible format.
“Wear Your Imagination!” A competition was held recently to win an adult-sized dress, and you can also add doll-sized dresses to your cart that will fit a Barbie, Ken, or compatible format. Source: Facebook/PictureThisClothing

So, how does it work?

The whole process is really rather simple and painless. Firstly, you go over to the Picture This website, select a size and print out a colouring sheet. Then your child draws their little heart out and you send a picture of that drawing to the website. Two weeks later, the dress or t-shirt arrives in the mail. Yes, it really is as simple as that! Great idea, isn’t it? Check it out for yourselves by clicking here, and watch below as Jaimee introduces the 10-minute history of Picture This Clothing.

Picture This Clothing: the 10 minute history “Our story has been told a few times in a few ways. Here’s how it all went down in, told in 10 lil ol minutes.” — Jaimee Newberry Source: Youtube/PictureThisClothing
As you can see in this photo, you are not restricted by your drawing abilities. You can have literally anything on your chosen garment.
Limited only by your imagination As you can see in this photo, you are not restricted by your drawing abilities. You can have literally anything on your chosen garment. Source: Facebook/PictureThisClothing
Make an Impact

Picture This Clothing Gift Certificates: A fun and creative instant gift idea!

Send a digital gift code via email to someone immediately, or print out and fill in one of their instant gift templates!