The brand behind Barbie plans to redefine stereotypes with a doll for all children, regardless of gender.
“Creatable World” dolls can be styled with short or long hair, and skirts, pants or both
This week Mattel — the makers of Barbie — announced the global unveiling of Creatable World™, a customisable doll line offering endless combinations all in one box. Creatable World invites children to create their own characters. Extensive wardrobe options, accessories and wigs allow kids to style the doll with short or long hair, or in a skirt, pants, or both.
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Mattel worked alongside a dedicated team of experts, parents, physicians and most importantly, kids, to create this one-of-a-kind play experience.
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, Senior Vice President of Mattel Fashion Doll Design.
Kim continued “Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”
The Creatable World doll line consists of six different doll kits that are available in a variety of skin tones. Each kit includes one doll, two hairstyle options and endless styling possibilities. The product has a suggested retail price of $30 (€27.50/£24.50), and can be purchased at major retailers online including Amazon, Target and Walmart. See them here.
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