UK town Rotherham’s “River of Flowers” is so much more than just a splash of colour
Rotherham’s “River of Flowers” is a real success
The South Yorkshire town of Rotherham has been planting wild flowers along eight miles of highways for the past six years. As well as producing a sensational splash of colour throughout the summer months, it provides a urban habitat for many insects, including bees. Great news for the environment, and the scheme also helps the council save around £23,000 in mowing costs per each two-year cycle.
8-mile-long “River of Flowers” is a hit in its 6th season
In 2013, Rotherham Council commissioned Pictorial Meadows Ltd to install an eight mile long "River of Flowers" on the central reservations of the town’s main ring road using their wildflower seed mixes.
The Council’s new planting scheme and management of these areas benefits:
- Rotherham’s wildlife
- Supports the delivery of the Rotherham Biodiversity Action Plan
- Reduces the level of maintenance required.
This meadow-type habitat of native wildflowers and bulbs with the addition of selected non-native flower species provides nectar, flowers and seeds and food sources for many insects, birds and even some mammals.
Pictorial Meadows delivered much of the planting at the Olympic Village in London for the 2012 Games.
The scheme has been a real success, as well as being good news for the environment, creating aesthetically pleasing highways and reducing the level of maintenance required, it has helped to save the council approximately £23,000 for each two year cycle.
The Council received over 250 emails and letters of praise in the year following the first germination in July 2013 and continues to receive praise from local residents and from visitors from all over the Country.
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