Will Smith’s sustainable boxed water brand -JUST Water- has launched sneakers that benefit Leonardo DiCaprio’s environmental charity, Earth Alliance.
Will Smith and Leonardo DiCaprio to create trainers to help save the Amazon
Two of Hollywood’s biggest box office stars, Will Smith and Leonardo DiCaprio, are working together for Amazon wildfire relief. Will and Jaden Smith’s company JUST Water is working with eco-friendly footwear manufacturer Allbirds to create sneakers from natural materials. All proceeds from the sale of the sneakers will be donated to Leonardo DiCaprio’s Amazon Forest Fund, Earth Alliance.
“There is only one Mother Earth and it’s on us to protect her,” – Will Smith
Two of the movie industry’s most marketable actors, Leonardo DiCaprio and Will Smith, are on a mission to save the Amazon… with sneakers!
Smith’s sustainable water company JUST Water — which he runs with son Jaden — teamed up with environmentally-friendly footwear brand Allbirds.
Together, JUST Water and Allbirds designed and released two new limited-edition eco-sneakers, Tree Runners and Tree Toppers. All proceeds from the sale of the shoes will be donated to DiCaprio’s Amazon Forest Fund, Earth Alliance.
DiCaprio is also an Allbirds investor.
DiCaprio’s environmental nonprofit Earth Alliance — which he started alongside Laurene Powell Jobs and Brian Sheth — recently set up the emergency Amazon Forest Fund in response to the news of devasting fires raging across the rainforest.
The Amazon rainforest supplies 6% of the planet’s oxygen and is home to more than one million Indigenous people and half the world’s estimated 10 million species of animals, plants, and insects.
“There is only one Mother Earth and it’s on us to protect her,” Smith said in a statement about the collaboration. “The Brazillian Amazon, our largest carbon sink, has now been burning for a month.”
“We source Just sugarcane caps from Brazil, so this hits especially close to home,”he continued. “Collaborating with businesses who are creating innovative sustainable solutions are the key to our future, and it’s important that we support those brands who give back more than they take.”
Source: LiveKindly.co
AMAZON RAINFOREST FUND
Earth Alliance, a new organisation to help address the urgent threats to our planet’s life support systems – born out of the shared passion of its founding co-chairs: environmental activist and Academy Award®-winning actor Leonardo DiCaprio, businesswoman and philanthropist Laurene Powell Jobs, and investor and philanthropist Brian Sheth. Launched in response to a growing climate crisis and staggering loss of biodiversity threatening the stability of life on Earth, the Alliance marks a shared commitment to addressing these intertwined threats. Learn more/Donate