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Eco-conscious men more attractive to women, study suggests

Source: Unsplash

A recent study has found that ‘an eco-responsible man is perceived as more altruistic, faithful and a good father, qualities that make him an ideal life partner for long-term relationships.’

Men who are concerned about ecology may be more attractive to women looking for a long-term partner

Entitled ‘The green mate appeal’, a study in Psychology and Marketing last year revealed that pro-green consumption is seen as an honest signal of commitment in men. The research suggested that being climate-conscious is a trait more normally associated with femininity. As such, eco-friendly men are more likely to possess characteristics stereotypically associated with women, such as higher levels of commitment and altruism. This should make them more attractive to potential partners, who perceive them as being better-suited to relationships and parenting, predicted the study. After conducting six analyses on a sample of 1,500 Americans, their predictions turned out to be correct.

However, a study published last year (2020) in the journal Psychology & Marketing could help equal things out in terms of taking action to help save the planet, as it shows that men who are concerned about ecology may be more attractive to women looking for a long-term relationship.
When it comes to environmental engagement, the role of gender has already been demonstrated in numerous studies: women are more interested in ecology than men. However, a study published last year (2020) in the journal Psychology & Marketing could help equal things out in terms of taking action to help save the planet, as it shows that men who are concerned about ecology may be more attractive to women looking for a long-term relationship. Source: Freepik.com

findings suggest that green consumption is an honest signal of men’s long‐term mating value

The study results showed that men who favoured green products were eco-friendlier, more altruistic, and more importantly, are perceived to be better dads and partners. These results agree with previous research that men who engage in eco-friendly alternatives are seen as more caring, less selfish, and more committed.

The study concluded by suggesting that these results could be used as leverage to encourage men to adopt more eco-friendly behaviour. In fact, in terms of heterosexual relationships, if there is indeed a tendency for men to adapt their behaviour to align with women’s preferences, this could be another incentive for men to further commit to the environmental cause.

Source: The green mate appeal: Men’s pro‐environmental consumption is an honest signal of commitment to their partner.

Conducted on a sample of 1,500 Americans, the study revealed that an eco-responsible man is perceived as more altruistic, faithful and a good father – qualities that make him an ideal life partner for long-term relationships.
The study shows that among heterosexual women, eco-responsibility is a seductive criterion for choosing their life partner. Conducted on a sample of 1,500 Americans, the study revealed that an eco-responsible man is perceived as more altruistic, faithful and a good father – qualities that make him an ideal life partner for long-term relationships. Source: Freepik
That alone is already a great quality to have when it comes to relationships and parenting.
Along with being committed, more often than not being into sustainability and climate change means someone is selfless. That alone is already a great quality to have when it comes to relationships and parenting. Source: Unsplash/CDC
This includes a commitment to eco-friendly habits such as recycling, which men are “considerably less likely” to do regularly. Other habits included men’s lack of awareness around water conservation in the home, and more women frequently composting food waste than men.
According to market research firm Mintel, 71% of women “try to live more ethically”, compared to just 59% of men. This includes a commitment to eco-friendly habits such as recycling, which men are “considerably less likely” to do regularly. Other habits included men’s lack of awareness around water conservation in the home, and more women frequently composting food waste than men. Source: Freepik
says authors Sylvie Borau, Leila Elgaaied-Gambier, and Camilla Barbarossa.
“Our findings suggest that green consumption is an honest signal of men’s long?term mating value and that it is a more reliable sign of partner commitment than of father commitment,” says authors Sylvie Borau, Leila Elgaaied-Gambier, and Camilla Barbarossa. Source: Unsplash/Anna Earl
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DO SOMETHING GREEN TODAY WITH THESE 15 SUPER-SIMPLE ECO-FRIENDLY TIPS!

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